The Commercial Reality
Pharma Teams Face
Pharma leaders are expected to allocate capital precisely, defend every territory investment, and accelerate growth — yet commercial planning often relies on
vendor-driven timelines, modeled projections, and proxy signals
that lag real-world care patterns.
Where Commercial Planning Breaks Down
Where Commercial
Planning Breaks Down
Disease market definitions and territory sizing require months of vendor coordination, internal modeling, and iterative validation.
Commercial decisions are often based on modeled estimates or survey proxies — not actual patient concentration at the facility and territory level.
Lean analytics teams are buried in ad hoc requests, manual reporting, and fragmented tools — limiting their ability to drive proactive strategy.
See the Market as It Actually Operates
Commercial decisions shouldn’t rely on assumptions. Citrus delivers longitudinal, real-world claims intelligence that shows where patients are treated, how care patterns shift, and where opportunity is emerging — in real time.
Quantify the Market Using Real Utilization
Analyze national, longitudinal claims to measure disease prevalence, treatment activity, and payer mix — grounded in actual patient behavior, not modeled estimates.
Define Disease Markets — Without Vendor Delays
Disease Market Basket Creation
Create, refine, and validate disease definitions directly with your Medical and Analytics teams — without vendor tickets or multi-month data cycles. Launch new indication analysis in weeks, pressure-test assumptions instantly, and iterate as strategy evolves.
Connect Claims Intelligence to Your Commercial Strategy
Merge territory alignments, account lists, and sales performance data with real-world utilization to measure penetration, uncover underpenetrated facilities, and prioritize high-impact regions.
Quantify the Market Using Real Utilization
Analyze national, longitudinal claims to measure disease prevalence, treatment activity, and payer mix — grounded in actual patient behavior, not modeled estimates.
Define Disease Markets — Without Vendor Delays
Disease Market Basket Creation
Create, refine, and validate disease definitions directly with your Medical and Analytics teams — without vendor tickets or multi-month data cycles. Launch new indication analysis in weeks, pressure-test assumptions instantly, and iterate as strategy evolves.
Connect Claims Intelligence to Your Commercial Strategy
Merge territory alignments, account lists, and sales performance data with real-world utilization to measure penetration, uncover underpenetrated facilities, and prioritize high-impact regions.
Quantify the Market Using Real Utilization
Analyze national, longitudinal claims to measure disease prevalence, treatment activity, and payer mix — grounded in actual patient behavior, not modeled estimates.
Define Disease Markets — Without Vendor Delays
Disease Market Basket Creation
Create, refine, and validate disease definitions directly with your Medical and Analytics teams — without vendor tickets or multi-month data cycles. Launch new indication analysis in weeks, pressure-test assumptions instantly, and iterate as strategy evolves.
Connect Claims Intelligence to Your Commercial Strategy
Merge territory alignments, account lists, and sales performance data with real-world utilization to measure penetration, uncover underpenetrated facilities, and prioritize high-impact regions.
